As a Coachella Valley resident of 30 years, Craig Michaels has witnessed its great transformation – from a sleepy retirement community into a bustling metropolitan city that retains its small-town feel. His intimate knowledge of this region, and experience of raising his family here sparked his enthusiasm and desire to make the desert his home.
Prior to earning his real estate license, Craig entertained audiences in TV and radio in the Palm Springs area and built strong community ties with local businesses and charities. As an active community figure and digital media expert, Craig knows first-hand the importance of utilizing social platforms to reach his large base of business and personal contacts. His extensive experience in advertising and marketing accelerates the selling process, significantly shortening the time from listings to offers.
In his three decades of calling the Coachella Valley home, Craig has gained a valuable familiarity with the school districts, utility companies, parks, shopping centers, and year-round activities. Craig understands everyone has a different story or reason to buy or sell property, which is why he never uses a cookie-cutter approach to real estate. Craig offers clients unique insight on what each desert neighborhood has to offer and determines the best fit based on the client’s needs. As a Realtor, Craig earns the respect of his clients by personalizing the experience, working tirelessly on their behalf, and by always offering candid advice.
In addition to his high traffic website: realestatepalmsprings.com, Craig utilizes the strong network afforded by one of the desert’s top-producing real estate firms, Better Homes and Gardens / Desert Lifestyle Properties. Boasting decades of experience in the real estate industry, BHG / Desert Lifestyle Properties sells on average over 600 homes per year. The cutting-edge firm has recently signed on as an affiliate of Better Homes and Gardens Real Estate to give them a trusted national brand as a marketing partner. With a combination of Craig’s network and the vast resources of a full-service real estate firm, Craig has successfully ranked in the Top 10 producers.